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Why Buy Aussie


For importers in the US, UK, EU and other countries with strong currencies Australian prices are comparatively low.


The Australian Government regulatory bodies place strict standards and controls on quality, safety, hygiene and other aspects of the manufacturing, processing and packaging elements of product production. The standards imposed are in many ways similar, and in some aspects exceed, those required by the United States and the European Union.

Aussie Brand

Importers of consumer products for direct retail will find a ready market and that the goods are already marketed simply by being "Aussie". Australia is associated with sunshine, outdoors, young, cool, carefree, sun, sand and beach - healthy, beautiful, friendly, optimistic, outgoing - these are the keywords associated with "brand Australia". Research undertaken by the Australian Made Campaign in the US shows that "'pure and natural' and 'unique' are amongst the two strongest attributes of Australian products in the eyes of the consumer" Source: Australian Made. The combination of such positioning, the wealth of consumer goodwill that exists in most countries towards Australia, and the active marketing campaigns undertaken regularly by the Australian government and organisations such as the Australian Made Campaign assures the importer of a market ready for Australian retail products.


Australian companies in the service and manufacturing industries are keen to innovate and you'll find that they are often only too happy to work with overseas companies to satisfy specific requirements.

Natural Resources

Australia has the third largest minerals sector in the world and abundant renewable energy resources. Australia exports not only the raw materials but also expertise in the forms of training, equipment, services and technologies.


Always an early adopter, Australia is fast becoming a world leader in IT and cutting edge technology. For examples of Australian technology of interest to potential international licensees, investors and those seeking joint ventures please visit the Australian Technology Showcase.

Benefits of Importing from Australia by Industry

The Australian Trade Commission has compiled reports on each major industry, describing Australia's strengths in each and the benefits the importer will find in "buying Aussie". Click here to read about the strengths and expertise of Australian industries and the benefits of choosing Australian products and services.

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