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Aussie Fishing Shows Hook American Market

Austrade media release

Friday, 12 September 2008 - Australian angling is a new attraction in the United States after four Australian fishing shows were recently picked up by adventure programmer MyOutdoorTV.com.

The Australian Trade Commission (Austrade) has assisted in a deal which exposes the shows to the North American and worldwide audiences, showcasing Australia as a great destination for anglers.

Austrade's District Manager for US Gulf Region, Bryan Wallace, said the sport was very popular in Australia as most of the population was based around the coastal fringe, providing easy access to good fishing areas.

"The presenters of these shows enthusiastically deliver something that is unique for the American market," Mr Wallace said.

"Almost 200 programs focused on shooting sports, fishing, boating and conservation are featured on MyOutdoorTV.com. To have these shows in this space is a great advertisement for Australia from both environment and lifestyle perspectives."

The four new shows are:

• 2 Dans Fishing, an adventure-driven show featuring best mates Dan Burgess and Dan Trotter;
• Australian Fishing Championships, showcasing tournament fishing for bream, bass and barramundi;
• Fishing Western Australia, a show which promotes fishing in the west;
• The Rex Hunt Show, hosted by former AFL legend and commentator, Rex Hunt.

One half of 2 Dans Fishing, Dan Trotter, said he was excited by the opportunity to have his show broadcast in the American Market.

"On the back of appearing on MyOutdoorTV.com, I am making plans to go to the US in October to see the different media outlets, magazines and retailers about expanding our brand," Mr Trotter said.

"Our fishing show is unique as it is about having fun with your mates and that is what we are trying to capture."

In addition to streaming show titles on shooting sports, fishing, boating, and conservation, MyOutdoorTV.com also hosts radio shows and outdoor videos

Austrade has a network devoted to providing extensive support for Australian exporters who are looking at entering or expanding their presence in the USA. It includes representation in 18 US cities with five specialist industry teams and one team dedicated to investment opportunities within Australia.

Reprinted by permission of www.austrade.gov.au/Aussie-fishing-shows-hook-American-market/default.aspx

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